Capture The Event... What Does That Mean?
It means tell the story. The venue, the food, the talks, the branding, the theme... but most of all, smiling people.
When shooting an event I look for people that are smiling are about to smile... click.
I look for eye contact between friends that haven't seen each other since the last event ... click.
I get good shots of the tables, chairs, banners and food before the crowd arrives ... click.
I get pictures of the speakers, smiling at their audience and hopefully with the logo ... click.
It isn't just about taking a bunch of pictures of people looking at the camera (although those are also important). It is about making the camera represent those who couldn't be there and hopefully allowing them to join in even if only in pictures.